tailieunhanh - The Americanization of Edward Bok 11

The Americanization of Edward Bok 11. Đây là một cuốn sách rất ý nghĩa, dễ đọc và hàm chứa nhiều bài học hay về phong cách sống, về quản trị cuộc đời. Có những bài học có thể áp dụng cho cuộc sống hiện tại của mình. Đặc biệt là câu chuyện kể về việc Edward đã thành công như thế nào khi nỗ lực xây dựng tuần báo The Ladies Home Journal và những bài học về cách tạo dựng cuộc sống cho riêng mình: Hãy đơn giản hóa mọi khó khăn, nghiêm khắc với bản thân, quyết tâm. | exhibition. Other cities now clamored for a sight of the pictures and it was finally decided to end the exhibitions by a visit to Chicago. The success here exceeded that in any of the other cities. The banquet-hall of the Auditorium Hotel had been engaged over two thousand persons were continually in a waiting-line outside and within a week nearly thirty thousand persons pushed and jostled themselves into the gallery. Over eight thousand persons in all had viewed the pictures in the four cities. The exhibition was immediately followed by the publication of a portfolio of the ten pictures that had proved the greatest favorites. These were printed on plate-paper and the portfolio was offered by Bok to his readers for one dollar. The first thousand sets were exhausted within a fortnight. A second thousand were printed and these were quickly sold out. Bok s next enterprise was to get his pictures into the homes of the country on a larger scale he determined to work through the churches. He selected the fifty best pictures made them into a set and offered first a hundred sets to selected schools which were at once taken. Then he offered two hundred and fifty sets to churches to sell at their fairs. The managers were to promise to erect a Ladies Home Journal booth which Bok knew of course would be most effective advertising and the pictures were to sell at twenty-five and fifty cents each with some at a dollar each. The set was offered to the churches for five dollars the actual cost of reproduction and expressage. On the day after the publication of the magazine containing the offer enough telegraphic orders were received to absorb the entire edition. A second edition was immediately printed and finally ten editions four thousand sets in all were absorbed before the demand was filled. By this method two hundred thousand pictures had been introduced into American homes and over one hundred and fifty thousand dollars in money had been raised by the churches as their .