tailieunhanh - Managing Your Business with Outlook 2003 for Dummies 30

Managing Your Business with Outlook 2003 for Dummies 30. Trong cuốn sách này, các bạn có thể biết cách làm thế nào để tổ chức, lãnh đạo nhóm của bạn và doanh nghiệp của bạn bằng cách tạo ra các thủ tục cho các mục tiêu kiểm soát, thông tin liên lạc thông qua e-mail, kiểm soát bán hàng, hoạt động tiếp thị, nhiệm vụ, và chia sẻ thông tin. | Chapter 18 Ten Sales and Marketing Tips 271 2. Click the Filter button. The Filter dialog box appears. 3. Click the Advanced tab. The Advanced Filter dialog box appears. 4. Click the Field button. All fields including the ones you created for your business are available. 5. Select a field and a condition and then type or select a value for the selected field. Some examples follow Filter for single or widowed customers by using the Spouse field and selecting Is Empty as the Condition. Filter customers by age by using the Birthday field with the Condition On Or Before. In the Value field enter a date such as 12 31 1950. You can also select the monthly birthday to send a birthday e-mail by using the This Month Condition. Filter women only by using the Gender field. Select the Condition Equals and the Value Female. Using the three filters together you can select women single or widowed born before 1950 as shown in Figure 18-1. You can refine your search even further by using the State field and selecting all customers living in the same state. 6. Click OK. The Contacts list displays your database filtered and ready for your action. Figure 18-1 You can filter your customer base for marketing purposes. 272 Part V The Part of Tens__ Build a Checklist from the Customer Perspective Marketing doesn t just involve one department in a company. The marketing programs integrate several departments including products channels and customer service. You get the best results from the customer s perspective if you check all the details before you launch the program. The following expected actions by customers checklist helps you verify that the sales program is properly set up in all related departments. Grabbing additional information at the product Web site. Is the site ready and did you measure its usability Usability refers to how easily the reader can find and understand the information at your site. For example certain