tailieunhanh - Professional Web Design: Techniques and Templates- P12

Professional Web Design: Techniques and Templates- P12: This is the must-have book for designers who want to expand their skills and improve the quality of their designs. Learning CSS technology and continually improving one's design and developer skills is essential for every Web designer in today's marketplace. The goal of Professional Web Design: Techniques and Templates is to educate beginning-to-intermediate Web designers on the various issues involved with Web design through general discussion, case studies, and specific tips and techniques | 532 Chapter 18 Conversion Rate Optimization CRO the medcom group ltd. Why Use a Knee CPM Rehabilitate in the comfort of your home Reduce chance of future complications Maintain and increase mobility range Reduce recovery time FREE Shipping Why Continuous Passive Motion from The Medcom Group The Medcom Group CPM Specialist for over 20 years Proudly accredited by The Joint Commission Reduce pain swelling joint stiffness during your recovery increase range of motion in me cnmfnn of your own nnme Free Standard snipping to you. Free Return shipping to us Overnight and special shipping available 24 7 toll free support to answer your questions FedEx. Ground Figure Winning version of the redesign of the page in Figure . Copyright . Used with permission. to simplify improve usability and to increase the professional appearance to help increase credibility see Figure . Due to budgetary restraints there was only one design created for this page and no A B experiment was conducted. The redesigned page however did convert 16 percent of users see Figure . The next logical step would be to start testing versions of this page to increase this conversion percentage. Summary There are many variables when it comes to increasing CRO. They can be remembered by the acronym FLICC functionality layout imagery color and Please purchase PDF Split-Merge on to remove this watermark. Summary 533 Figure Preexisting version on the rental page. Copyright 2010 . Used with permission. content. Understanding these areas is the first step in understanding how to increase conversion rates. Fortunately unlike years ago testing is now a very viable option thanks to Google s free Web site Optimizer application. The application allows designers to conduct A B and multivariate tests. Included case studies give the designer an idea of the what experiments will show which many times is a better use of money than simply paying to .