tailieunhanh - Ebook Advanced diploma in business management: Strategic marketing management – Part 1

Ebook Advanced diploma in business management: Strategic marketing management – Part 1 includes contents: Study unit 1 planning and strategy; study unit 2 the marketing function, objectives and strategy; study unit 3 marketing and strategic choice; study unit 4 analysing the marketing environment; study unit 5 marketing information; study unit 6 auditing the marketing mix; study unit 7 consumer markets and consumer behaviour. |

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