tailieunhanh - Ebook Global marketing (Seventh edition): Part 1

Ebook Global marketing (Seventh edition): Part 1 includes contents: Chapter 1 introduction to global marketing; chapter 2 the global economic environment; chapter 3 the global trade environment; chapter 4 social and cultural environments; chapter 5 the political, legal, and regulatory environments; chapter 6 global information systems and market research; chapter 7 segmentation, targeting, and positioning; chapter 8 importing, exporting, and sourcing; chapter 9 global market entry strategies: licensing, investment, and strategic alliances. |

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