tailieunhanh - Ebook Marketing for Hospitality and Tourism (Sixth edition): Part 1

Part 1 of ebook "Marketing for Hospitality and Tourism" provide readers with content about: introduction marketing for hospitality and tourism; service characteristics of hospitality and tourism marketing; the marketing environment; the role of marketing in strategic planning; marketing information systems and marketing research; . Please refer to part 1 of the ebook for details! |