tailieunhanh - Application of SWOT matrix and QSPM matrix for building and selecting place marketing strategy of Can Tho city with orientation towards 2030

Based on an approach from six factors that make up local brands: Human resources (people), investment, tourism, cultural heritage, trade-export and public management ability, study focuses on analyzing the strengths, weaknesses, opportunities and challenges that affect the place marketing strategy of Can Tho city. |

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