tailieunhanh - Lecture Electronic commerce - Chapter 2: E-Marketplaces: Structures, Mechanisms, Economics, and Impacts

Lecture Electronic commerce - Chapter 2: E-Marketplaces: Structures, Mechanisms, Economics, and Impacts learning objectives: Define e-marketplaces and list their components. List the major types of e-marketplaces and describe their features. Describe the various types of EC intermediaries and their roles. Describe electronic catalogs, shopping carts, and search engines. Describe the major types of auctions and list their characteristics. | Chapter 2 E-Marketplaces Structures Mechanisms Economics and Impacts 2008 Pearson Prentice Hall Electronic Commerce 2008 Efraim Turban et al. Learning Objectives 1. Define e-marketplaces and list their components. 2. List the major types of e-marketplaces and describe their features. 3. Describe the various types of EC intermediaries and their roles. 4. Describe electronic catalogs shopping carts and search engines. 5. Describe the major types of auctions and list their characteristics. 2-2 Learning Objectives 6. Discuss the benefits limitations and impacts of auctions. 7. Describe bartering and negotiating online. 8. Define m-commerce and explain its role as a market mechanism. 9. Discuss competition in the digital economy. 10. Describe the impact of e-marketplaces on organizations and industries. 2-3 E-Marketplaces e-marketplace An online market usually B2B in which buyers and sellers exchange goods or services the three types of e-marketplaces are private public and consortia 2-4 E-Marketplaces 2-5 E-Marketplaces marketspace A marketplace in which sellers and buyers exchange goods and services for money or for other goods and services but do so electronically 2-6 E-Marketplaces E-Marketplace Components and Participants Customers Infrastructure Sellers Front end Products and services Back end digital products Intermediaries Goods that can be Third parties that transformed to digital operates between format and delivered sellers and buyers over the Internet Other business partners Support services 2-7 E-Marketplaces front end The portion of an e-seller s business processes through which customers interact including the seller s portal electronic catalogs a shopping cart a search engine and a payment gateway back end The activities that support online order fulfillment inventory management purchasing from suppliers payment processing packaging and delivery 2-8 Types of E-Marketplaces From Storefronts to Portals Electronic Storefronts storefront A single company s

• Thương mại điện tử
• Lecture Electronic commerce
• Electronic commerce
• E Marketplaces
• Negotiating online
• Discuss competition
• Describe electronic catalogs
• Lecture Electronic Commerce (E Commerce)
• Electronic Commerce (E Commerce)
• Bài giảng Thương mại điện tử
• Retailing in Electronic Commerce
• E tailing business models
• Online employment market
• Electronic Commerce Payment Systems
• Online payments
• Credit cards online
• Stored value cards
• Marketing in E Commerce
• Advertising in E Commerce
• Building one to one relationships
• Pure versus partial EC
• EC organizations
• Brick and mortar organizations
• Products and Services
• Describe online
• Describe electronic retailing
• Employment market
• B2B E Commerce
• B2B models
• Sell side marketplace
• Sell side intermediaries
• E Commerce security
• Fraud protection
• Protection EC networks
• Justification of Electronic Commerce
• Describe some economic principles
• Investment categories
• EC activities
• EC processes
• Intellectual property law
• Free speech issues
• Business ethics
• Monitoring employees
• Order fulfillment
• Supply chain
• EC support services
• Business Environment
• Business models
• Business networks
• Electronic market
• Private E Markets
• Describe the B2B field
• Group purchasing models
• Describe other procurement methods
• E Supply Chains
• Collaborative Commerce
• Corporate Portals
• Describe collaborative planning
• Innovative EC Systems
• E Government
• Consumer to Consumer Commerce
• Describe online publishing
• Mobile Computing
• Define mobile commerce
• Personal digital assistant
• Wireless mobile computing
• Information assurance
• Security Survey
• CIA security triad
• EC Security Policies
• E Commerce Strategy
• Global EC
• Planning process
• Business plan
• Building E Commerce Applications
• B2C Storefronts
• E Procurement
• Discuss electronic bill
• Payment card
• Processing Cards Online
• Consumer behavior
• Market research
• Describe consumer market
• Describe Internet marketing
• Describe permission marketing
• B2B Exchanges
• Define dynamic trading
• Discuss B2B networks
• Public exchange
• Ownership of Exchanges
• Dynamic Trading
• E Auctions
• Bartering and Negotiations
• Describe forward
• Reverse auctions
• Describe bartering
• Reverse logistics
• Administrative activities
• Global Logistics Systems