tailieunhanh - Revisit intention model development for tourism industry: The moderating role of switching barriers: An empirical test in Kontum, Vietnam

This study developed a revisit intention model using tourists who visit Kontum, Vietnam as a case study. The relationships between the proposed factors and revisit intention were explored. The model was developed with the comprised of five constructs, namely, experience quality, perceived value, satisfaction, switching barriers, and revisit intention. |