tailieunhanh - Lecture Essentials of contemporary management (6/e): Chapter 6 - Gareth R. Jones, Jennifer M. George
Chapter 6 - Planning, strategy, and competitive advantage. After reading the material in this chapter, you should be able to: Identify the three main steps of the planning process and explain the relationship between planning and strategy, differentiate between the main types of business-level strategies and explain how they give an organization a competitive advantage that may lead to superior performance, describe the vital role managers play in implementing strategies to achieve an organization’s mission and goals. |
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