tailieunhanh - Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 1 - Robert M. Grant

Chapter 1 - The concept of strategy. This chapter explains what strategy is and why it is important to success - both for organizations and individuals. We will distinguish strategy from planning. Strategy is not a detailed plan or program of instructions; it is a unifying theme that gives coherence and direction to the actions and decisions of an individual or an organization. |

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