tailieunhanh - Electronic Commerce: The Strategic Perspective

When the print edition became out-of-print, we applied for the return of copyright and released the book in this electronic format. We removed the more dated material, such as boxed insert examples of the use of the Internet, but otherwise essentially left the book as is because we believe the fundamental ideas are still relevant. We seek the support of the adopting community to refresh this book. If you have some suggestions for revision, then please contact the chapter editor. | Electronic Commerce The Strategic Perspective Richard T. Watson - University of Georgia Pierre Berthon - Bentley College Leyland F. Pitt - Simon Fraser University George M. Zinkhan - University of Georgia Copyright 2007 by Richard T. Watson Pierre Berthon Leyland F. Pitt and George M. Zinkhan This book is licensed under a Creative Commons Attribution License This book is licensed under a Creative Commons Attribution License Table of Contents 1. Electronic commerce An Electronic commerce Who should use the Internet .5 Why use the Internet .6 Key themes 2. Electronic commerce Internet Electronic Electronic commerce Electronic Secure electronic 3. Web strategy Attracting and retaining Types of Attractiveness Sustainable Strategies for 4. Promotion Integrated Web Internet technology for supporting Integrated Internet 5. Promotion purchase Measuring The Internet and the World Wide An electronic trade show and a virtual flea The role of the Web in the marketing communication Web marketing communication a conceptual 6. What is the purpose of a distribution strategy .63 What does technology do . 64 The Internet distribution The effects of technology on distribution Some long-term effects .70 7. What makes services different .74 8. Web pricing and the dynamics of Flattening the pyramid and narrowing the scope of Migrating up the pyramid and more effective marketing .87 9. Post-Modernism and the Web Societal What is modernism .92 And Post-Modernism .93 Information Systems 2 A Global Text .

• Thương mại điện tử
• Electronic Commerce
• The Strategi
• electronic money
• secure electronic transactions
• tnternet technology
• strategies for attactors
• Lecture Electronic Commerce (E Commerce)
• Electronic Commerce (E Commerce)
• Bài giảng Thương mại điện tử
• Retailing in Electronic Commerce
• E tailing business models
• Online employment market
• Electronic Commerce Payment Systems
• Online payments
• Credit cards online
• Stored value cards
• Marketing in E Commerce
• Advertising in E Commerce
• Building one to one relationships
• Managing electronic commerce implementations
• Payment systems
• Electronic commerce security
• Electronic commerce software
• Pure versus partial EC
• EC organizations
• Brick and mortar organizations
• Lecture Electronic commerce
• Products and Services
• Describe online
• Describe electronic retailing
• Employment market
• B2B E Commerce
• B2B models
• Sell side marketplace
• Sell side intermediaries
• E Commerce security
• Fraud protection
• Protection EC networks
• Justification of Electronic Commerce
• Describe some economic principles
• Investment categories
• EC activities
• EC processes
• e marketplaces
• Intellectual property law
• Free speech issues
• Business ethics
• Monitoring employees
• Order fulfillment
• Supply chain
• EC support services
• Business Environment
• Business models
• Business networks
• Electronic market
• Private E Markets
• Describe the B2B field
• Group purchasing models
• Describe other procurement methods
• E Supply Chains
• Collaborative Commerce
• Corporate Portals
• Describe collaborative planning
• Innovative EC Systems
• E Government
• Consumer to Consumer Commerce
• Describe online publishing
• Mobile Computing
• Define mobile commerce
• Personal digital assistant
• Wireless mobile computing
• Information assurance
• Security Survey
• CIA security triad
• EC Security Policies
• E Commerce Strategy
• Global EC
• Planning process
• Business plan
• Building E Commerce Applications
• B2C Storefronts
• E Procurement
• Discuss electronic bill
• Payment card
• Processing Cards Online
• Negotiating online
• Discuss competition
• Describe electronic catalogs
• E commerce
• Audit firms
• Experience of the external auditor
• Audit of electronic commerce
• Enterprise resource planning
• Hoạch định nguồn lực doanh nghiệp
• Information system
• Business processes
• Electronic Commerce Background
• Thương mại điện tử