tailieunhanh - Which skills SME managers need to enter foreign markets: An imperial study in Vietnamese agricultural SMES

This paper investigates the training needs of Vietnamese agricultural SME managers with regard to skills they need to penetrate international markets. To investigate training needs of Vietnamese SME managers, qualitative methodology with the participation of 124 Vietnamese SME managers was used. | VNU Journal of Science Economics and Business Vol. 35 No. 5E 2019 60-71 Original Article Which Skills SME Managers Need to Enter Foreign Markets An Imperial Study in Vietnamese Agricultural SMEs Le Tien Dat Thuongmai University Ho Tung Mau Mai Dich Cau Giay Hanoi Vietnam Received 03 December 2019 Revised 126 December Accepted 26 December 2019 Abstract In the coming years Vietnamese agricultural enterprises many of which are SMEs are looking forward to numerous development opportunities. In particular the Comprehensive and Progressive Agreement for Trans-Pacific Partnership CPTPP has officially came into effect opening up great opportunities for the export of agricultural forestry and fishery products into an extremely large and promising market. However doing business in the foreign markets which contain a lot of risks is not easy for SMEs. Among issues that Vietnamese agricultural export SMEs are facing poor management capacity is seen as the one of the key constraints. This paper investigates the training needs of Vietnamese agricultural SME managers with regard to skills they need to penetrate international markets. To investigate training needs of Vietnamese SME managers qualitative methodology with the participation of 124 Vietnamese SME managers was used. A series of market entry skills was emphasized such as those that help to analyze markets to develop new markets to get better understanding about potential target traditional markets. The research results are expected to be useful for SMEs and training consulting institutions as well as government agencies in developing training programs to support Vietnamese SMEs in exporting agricultural products. The paper also makes a contribution in developing the body of knowledge related to human resource management in emerging markets such as Vietnam. Keywords Vietnam agricultural product export technical barriers management capacity market entry skill. 1. Introduction chain. In fact the contribution of .

• Quản trị kinh doanh
• Economics and business
• Agricultural product export
• Technical barriers
• Management capacity
• Market entry skill
• Business economics
• Lecture Business economics
• Business applications of economics
• Open economy
• Competitive markets
• Economic Models
• Principles of economics
• Economics of agriculture
• Monopolistic competition
• Macroeconomic policy
• Supply curve
• Elasticity of demand
• Consumer choice
• Competitive firms
• Imperfect competition
• Gross domestic product
• Financial intermediaries
• Productivity growth
• Natural rate of unemployment
• Labor force
• Money supply