tailieunhanh - The difference in geographical culture and borrowing consumer behavior of people in Hanoi and Ho Chi Minh city

This research used Hofstede's theory of culture (1980, 1991) and the development of Sharma's personal cultural aspects (2010) includes: Independence and interdependence, Power and social inequality, Risk aversion and ambiguity intolerance, Masculity and gender equality, Tradition and prudence. |