tailieunhanh - Using social media to extract indirect experiential knowledge for the internationalization of an entrepreneurial firm

The study suggests that novel methods of content analytics, including sentiment analysis, can provide entrepreneurial firms with a cost-effective way to acquire knowledge about foreign markets in general and about customers, competitors and other stakeholders operating in the international supply chain. To demonstrate this, we present a case study of a craft brewery and use sentiment analysis to extract knowledge of craft beer related discussions in general and of two brands currently operating in the pre-specified target markets of a craft brewery. |

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