tailieunhanh - A study on the effectiveness of increased advertisement towards increasing consumer response

Keeping this is in mind a short study and analysis is carried out to find out how effective increased advertisement is in influencing customers’ response towards a particular product or service. | A study on the effectiveness of increased advertisement towards increasing consumer response International Journal of Management IJM Volume 6 Issue 9 Sep 2015 pp. 136-141 Article ID IJM_06_09_014 Available online at http IJM JType IJM amp VType 6 amp IType 9 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ A STUDY ON THE EFFECTIVENESS OF INCREASED ADVERTISEMENT TOWARDS INCREASING CONSUMER RESPONSE Manashi Medhi Assistant Professor Department of Commerce Darrang College Assam ABSTRACT Big business houses are adopting the means of advertisement to influence the consumers to purchase their products and acquire their services Not only television media but enormous ways and means have been coming up to attract customers. Nowadays it s very much in trend for advertising in social media sites to popularize the brand. This is because continuous advertisement starts playing in the minds of the customers about the brand which becomes their first preference during their purchasing decision. It has become a strong marketing tool to increase their sales and occupy a good amount of market share. Keeping this is in mind a short study and analysis is carried out to find out how effective increased advertisement is in influencing customers response towards a particular product or service. Key words Increased advertisement Purchasing decision Buying Behaviour. Cite this Article Manashi Medhi. A Study on The Effectiveness of Increased Advertisement Towards Increasing Consumer Response International Journal of Management 6 9 2015 pp. 136-141. http IJM JType IJM amp VType 6 amp IType 9 1. INTRODUCTION Among the various advertising tools available advertising is renowned for its long lasting impact on viewer s mind as its exposure is much broader. Advertising is a paid communication media under sponsorship which go for creating product awareness

• Marketing - Bán hàng
• Big business houses
• Means of advertisement
• Amount of market share
• Advertising tools available
• Social media advertisement
• Internet users’ attitudes towards social media advertisements
• The role of advertisement design and users’ motives
• The role of advertisement design
• The role of users’ motives
• Social media sites
• Behaviour of millennials
• Digital media and brands
• Social media marketing
• Social Media and Millennials
• Word of Mouth
• Impact of social network
• Quantitative data analysis technique
• Institutional level productivity ranking
• Social media advertising
• Social network sites advertisements
• Consumer purchase decision
• Structural equation modeling
• Girne American University