tailieunhanh - Consumer perception towards mobile value added services

The outcome of this research shows an insight into the impact of service quality on outcome variables viz. perceived value, customer satisfaction, post purchase intension and loyalty. | Consumer perception towards mobile value added services International Journal of Management IJM Volume 6 Issue 9 Sep 2015 pp. 102-109 Article ID IJM_06_09_011 Available online at http IJM JType IJM amp VType 6 amp IType 9 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ CONSUMER PERCEPTION TOWARDS MOBILE VALUE ADDED SERVICES B. G. K. Murthy Research Scholar JNTUK Kakinada Dr. A. Satish Babu Reader PG Department of Commerce and Management Studies VRS amp YRN College Chirala Dr. B. Nagaraju Assistant Professor Bommidala Dept. of HRM Acharya Nagarjuna University Nagarjuna Nagar Pin Code 522006 ABSTRACT Quality of mobile value added services and have a further discussion of the relationships among service quality perceived value customer satisfaction Loyalty and post-purchase intention. Multiple regression analysis is used to analyze the data collected from college and graduate students of Prakasam Dist. Andhra Pradesh. The outcome of this research shows an insight into the impact of service quality on outcome variables viz. perceived value customer satisfaction post purchase intension and loyalty. Key words Mobile value-added services Service quality Perceived value Customer satisfaction Post-purchase intention and Loyalty. Cite this Article Murthy B. G. K. Dr. Satish Babu A. and Dr. Nagaraju B. Consumer Perception Towards Mobile Value Added Services. International Journal of Management IJM 6 9 2015 pp. 102-109. http IJM JType IJM amp VType 6 amp IType 9 1. INTRODUCTION Mobile value-added services are digital services added to mobile phone networks other than voice services in which the contents included can be either self-produced by mobile telecom service providers or provided through strategic alliances with content providers. These services include games icons ringtones messages web browsing SMS short message service .

• Quản trị kinh doanh
• Outcome variables viz perceived value
• Post purchase intension
• Mobile value added services
• Post purchase intention and Loyalty
• Multiple regression analysis
• Basic statistics
• Statistics for business
• Describing data
• Multiple linear regression
• Multiple determination
• SET50 index
• Principal component analysis
• Multiple regression based
• Forecasting SET50 index
• Area of tunnel face
• Artificial neural network
• Multiple linear regression analysis method
• Rock mass rating
• Business research methods
• Questionnaire design
• Preliminary analysis
• Multiple regression multiple regression
• Exploratory factor
• Cluster analysis
• Binary logistic regression
• Statistical techniques
• Statistical techniques in business
• Statistical techniques in economics
• Descriptive statistics
• Multiple regression
• Analysis of variance
• Nonparametric statistics
• Additional topics
• Regression analysis
• Multiple variable regression analysis
• Two variable regression analysis
• Basic business statistics
• Simple linear regression
• Multiple regression model building
• Statistical applications
• Analyzing data
• Statistical methods
• Data analysis
• Linear regression
• The general linear model
• Further regression topics
• The analysis of covariance
• Business statistics
• Inference for regression
• Understanding residuals
• Building multiple regression models
• Time series analysis
• Multiple correlation
• Path analysis
• Binomial logistic regression
• Multivariate analysis
• Nominal techniques
• Vietnam's economic development
• FDI inflows into Vietnam
• Multiple regression model
• Econometric model
• Low interest rate financial policy
• Business statistics: For contemporary decision making
• Time series forecasting
• Statistical quality control
• Pearson new international edition
• Regression with time series data
• Judgmental forecasting
• Iteratively reweighted least squares
• Civil engineering
• Civil engineering data modeling
• Quantitative Investment Analysis
• Investment process
• Quantitative methods
• Cash flow
• Time series
• Decision analysis
• Sampling methods
• Bayesian statistics
• Probability statistics
• Inference from small samples
• The analysis of variance
• Categorical data
• Quality control
• Practical research
• Two sample tests of hypothesis
• BMC Musculoskeletal Disorders
• Bi‐cruciate stabilization
• Medial joint stability
• Multivariate regression analysis
• Patient satisfaction
• Total knee arthroplasty
• Econometrics for Finance
• Introductory Econometrics for Finance
• Financial data
• Financial modelling
• Classical linear regression model
• BMC Bioinformatics
• Genome wide association study
• Reverse regression
• Multiple phenotypes
• Meta analysis
• Confidence intervals
• Tests of hypotheses
• Model building
• Categorical data analysis
• BMC Cancer
• Breast cancer
• Generalized q sampling imaging
• Voxel based statistical analysis
• Graph theoretical analysis
• Network based statistical analysis
• Multiple regressions
• Correlation analysis