tailieunhanh - Corporate social responsibility (CSR) and creating shared value (CSV) of SMES in Japan

This article has targeted Small and Medium Enterprises (SMEs) to analyze its recognition toward the new concept of CSV compared with that of large enterprises, as well as the relationship between CSV, CSR and R&D. | Corporate social responsibility CSR and creating shared value CSV of SMES in Japan International Journal of Management IJM Volume 7 Issue 4 May June 2016 107 Article ID IJM_07_04_007 Available online at http ijm JType IJM amp VType 7 amp IType 4 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication CORPORATE SOCIAL RESPONSIBILITY CSR AND CREATING SHARED VALUE CSV OF SMES IN JAPAN Dr. Takeshi Nakayama Professor of Management at Yokohama City University Yokohama City Kanagawa Japan ABSTRACT Over several decades results of Corporate Social Responsibility CSR related studies have been published in large quantities and its concept has also been changing. But during recent years enterprises begin to change from CSR that increases costs to Creating Shared Value CSV that can earn benefits. However current CSR related researches are mostly aimed at large enterprises. So this article has targeted Small and Medium Enterprises SMEs to analyze its recognition toward the new concept of CSV compared with that of large enterprises as well as the relationship between CSV CSR and R amp D. According to this research 1 the fact that the recognition rate of CSV is low among all enterprises and even lower in SMEs has been clarified. Also among all the SMEs 2 those who are more interest in CSR also have higher CSV intention for the relationship between CSR and CSV 3 if SMEs have strong R amp D Capability they also have higher CSV intention and better business performance. About the mechanism of how R amp D can affect the CSV intention and performance it would be a research issue in future. Key words Corporate Social Responsibility CSR Creating Shared Value CSV Small and Medium Enterprise SME Large enterprise Cite this Article Dr. Takeshi Nakayama Corporate Social Responsibility CSR and Creating Shared Value CSV of Smes In Japan. International Journal of Management 7 4 2016 .