tailieunhanh - Place of the marketing function and its interactions with the functions of communication and information system: empirical study on the case of organizations in Morocco

The Marketing is a high value-added function for any organization. It needs to be clearly situated in the structure of organization to play completely its role. | Place of the marketing function and its interactions with the functions of communication and information system empirical study on the case of organizations in Morocco International Journal of Management IJM Volume 7 Issue 4 May June 2016 75 Article ID IJM_07_04_005 Available online at http ijm JType IJM amp VType 7 amp IType 4 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication PLACE OF THE MARKETING FUNCTION AND ITS INTERACTIONS WITH THE FUNCTIONS OF COMMUNICATION AND INFORMATION SYSTEM EMPIRICAL STUDY ON THE CASE OF ORGANIZATIONS IN MOROCCO Hamid NAHLA Professor at ENSEM Hassan II University Casablanca Morocco Systems Architecture Team Laboratory of Informatics System and Renewable Energy ABSTRACT The Marketing is a high value-added function for any organization. It needs to be clearly situated in the structure of organization to play completely its role. According to the Level of development of the organization the company or the country its place and its attributions are often badly defined. Its interactions also. We believe that numerous factors macro as those of the external environment and the micro as those of the business sector of the organization its size its structure have a determining role. To validate our hypotheses we realized an empirical study on a sample of 262 Moroccan organizations between companies and organizations other than companies. Ce travail pourrait server aussi bien aux professionnels aux chercheurs qu aux managers. This work could server as well to the researchers to the professionals as to the managers. Key words Management Marketing Organizations Interactions Models Morocco. Cite this Article Hamid NAHLA Place of the Marketing Function and Its Interactions with The Functions of Communication and Information System Empirical Study on The Case of Organizations In Morocco. International Journal of Management 7 4 2016 .

• Marketing - Bán hàng
• Value added function
• Structure of organization
• Level of development
• Business sector of the organization
• Companies and organizations