tailieunhanh - A study on attitude towards packed ready to heat and eat food products based on healthy food related life styles

In this study, general food choice motives are not considered, instead more specific attitude towards packed ready to heat and eat food products are predicted based on specific attitude like health consciousness, environmental attitude and healthy food related life style. | A study on attitude towards packed ready to heat and eat food products based on healthy food related life styles International Journal of Management IJM Volume 8 Issue 3 May June 2017 pp. 127 133 Article ID IJM_08_03_013 Available online at http ijm JType IJM amp VType 8 amp IType 3 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY ON ATTITUDE TOWARDS PACKED READY TO HEAT AND EAT FOOD PRODUCTS BASED ON HEALTHY FOOD RELATED LIFE STYLES Dr. K. Abdus Samad Director Jamal Institute of Management Jamal Mohamed College Autonomous College with Potential for Excellence Reaccredited 3rd Cycle with A Grade by NACC Tiruchirappalli - 20 Pushkar Narayan Singh Part Time Research Scholar Jamal Institute of Management Jamal Mohamed College Autonomous College with Potential for Excellence Reaccredited 3rd Cycle with A Grade by NACC Tiruchirappalli - 20 ABSTRACT In this study general food choice motives are not considered instead more specific attitude towards packed ready to heat and eat food products are predicted based on specific attitude like health consciousness environmental attitude and healthy food related life style. The main objectives of the study are to identify whether environmental attitude and health consciousness create positive and significant impact on healthy food related lifestyle. Finally to check whether healthy food related lifestyle creates positive and significant impact on Attitudes toward Packed Ready to Heat and Eat Food Products. The sample size for the study is 480 by adopting purposive sampling technique. The data were collected from selected malls in Bangalore city. The result of this study shows that two hypotheses were accepted and one hypothesis is rejected. Key words Healthy Food Related Life Styles Environmental Attitude Health Consciousness. Cite this Article Dr. K. Abdus Samad and Pushkar Narayan Singh A Study On Attitude .

• Xã hội học
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• Purposive sampling technique
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