tailieunhanh - The impact of demography on psychological capital: an empirical study in the retail sector

The main objective of the study was to examine which factor of psychological capital influences employees in the retail sector and, secondly, study the correlation between the demographic profile of the respondents and the psychological capital. | The impact of demography on psychological capital an empirical study in the retail sector International Journal of Management IJM Volume 10 Issue 1 January February 201 50 Article ID IJM_10_01_008 Available online at http ijm JType IJM amp VType 10 amp IType 1 Journal Impact Factor 2019 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication THE IMPACT OF DEMOGRAPHY ON PSYCHOLOGICAL CAPITAL AN EMPIRICAL STUDY IN THE RETAIL SECTOR Ms. Puja Prasad Research scholar GITAM Institute of Management GITAM Deemed to be University Visakhapatnam AP India Dr. K V Sandhyavani Assistant Professor GITAM Institute of Management GITAM Deemed to be University Visakhapatnam AP India ABSTRACT In the current context of the Organization which is characterized by high competition a stimulating and constantly evolving environment all organizations now focus more on developing and maintaining human capital rather than focusing more on financial capital and physics capital. Psychological capital is a central concept of positive psychology consisting of psychological resources of Self-Efficacy Hope Optimism and Resilience. Psychological capital leads to developing the positive behavior and attitude of an individual in the organization. The main objective of the study was to examine which factor of psychological capital influences employees in the retail sector and secondly study the correlation between the demographic profile of the respondents and the psychological capital. Around 100 employees were selected in the retail sector and a random sample was used to select the sample size of the population. SPSS was used to analyze the data. The result of the study reveals that there is positive significant relationships between work experience age group education on psychological capital and designation have no significant relationship with psychological capital. Key word Psychological Capital Hope .

• Marketing - Bán hàng
• Factor of psychological capital
• Demographic profile of the respondents
• Respondents and psychological capital
• Psychological resources of Self Efficacy
• Financial capital and physics capital