tailieunhanh - Gamification in change management case-study changce-game

This study illustrates with a case study how gamification can be used in change management processes. In addition, this study examines and discusses the benefits of applying gamification as a method in change management, especially regarding employee motivation. | Gamification in change management case-study changce-game International Journal of Management IJM Volume 9 Issue 5 September Otober 2018 54 Article ID IJM_09_05_006 Available online at http ijm JType IJM amp VType 9 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication GAMIFICATION IN CHANGE MANAGEMENT CASE-STUDY CHANGCE-GAME Matthias Kammer Research Assistant Doctoral Candidate Research Institute for Corporate Management Logistics and Production TUM School of Management Technical University of Munich Germany Sebastian Janocha Master s Degree Candidate Technical University of Munich Germany Peter Witzgall Pulse of Innovation Consulting Germany ABSTRACT Gamification is being used in more and more industries and in different business areas. Today there are applications in areas like customer management marketing production innovation management sales and human gamification case studies with a focus on change management are rarely found in those areas. This study illustrates with a case study how gamification can be used in change management processes. In addition this study examines and discusses the benefits of applying gamification as a method in change management especially regarding employee motivation. The gamified method that was used in the investigation is called CHANGCE-Game and was applied at a customer of Pulse of Innovation Consulting in June 2018. Keyword head Gamification Change Management Motivation CHANGCE-Game. Cite this Article Matthias Kammer Sebastian Janocha Peter Witzgall Gamification in Change Management Case-Study Changce-Game International Journal of Management 9 5 2018 pp. 44 54. http IJM JType IJM amp VType 9 amp IType 4 1. INTRODUCTION In the dynamic business world change is a constant companion. Many people see it as an opportunity some as a constant danger for .

• Quản lý dự án
• Change management processe
• Benefits of applying gamification
• Regarding employee motivation
• Pulse of Innovation Consulting
• Method in change management
• Action research
• Research method
• Bias avoidance
• Non profit organization
• Human communities