tailieunhanh - Effect of service the quality on customer satisfaction at the a beauty clinic

The objective of the study is to find an association between several quality factors and customer satisfaction. | Effect of service the quality on customer satisfaction at the a beauty clinic International Journal of Management IJM Volume 9 Issue 5 September October 2018 pp. 22 30 Article ID IJM_09_05_004 Available online at http ijm JType IJM amp VType 9 amp IType 5 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication EFFECT OF SERVICE THE QUALITY ON CUSTOMER SATISFACTION AT THE A BEAUTY CLINIC Aldiga Rienarti Abidin Graduate Master of Public Health Education Program Pekanbaru Hang Tuah Institute of Health Riau Province Indonesia Buchari Lapau Professor of Epidemiology Pekanbaru Hang Tuah Institute of Health Riau Province Indonesia Arnawilis Lecturer of Hospital Administration Pekanbaru Hang Tuah Institute of Health Riau Province Indonesia Mitra Lecturer of Biostatistics Pekanbaru Hang Tuah Institute of Health Riau Province Indonesia Jasrida Yunita Lecturer of Public Health Pekanbaru Hang Tuah Institute of Health Riau Province Indonesia ABSTRACT Background Customer satisfaction is a level of customer feeling appearing because of service performance she obtains compared to her expectation. Unsatisfaction appears in a beauty clinic because she finds the gap between her expectation and service performance felt by her at the time using the services. Based on the presurvey 18 36 of 50 customers interviewed felt unsatisfactory on the service of the A Beauty Clinic. The objective of the study is to find an association between several quality factors and customer satisfaction. Material and methods The design type of study was an analytic cross-sectional study. The population of this study was customers gt 16 years old who ever visited the A Beauty Clinic in the last year. Based on the analytic cross-sectional study the result of sample size calculation by using 5 alpha errors and 10 beta errors was 200. The sampling procedure was taking each sample consecutively reaching 200 .