tailieunhanh - A review of the challenges of green marketing: the current scenario

This thesis is an attempt to study the core concepts and ideas of green marketing, the challenges of importance. Green marketing and green marketing deals with various aspects of the current situation. | A review of the challenges of green marketing the current scenario International Journal of Management IJM Volume 10 Issue 6 November December 2019 370 Article ID IJM_10_06_034 Available online at http ijm JType IJM amp VType 10 amp IType 6 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A REVIEW OF THE CHALLENGES OF GREEN MARKETING THE CURRENT SCENARIO Kiradoo Associate Professor in MBA Government Engineering College Bikaner Bikaner Area India ABSTRACT As people become more concerned with the natural environment businesses have begun to change their behavior in an attempt to address people s quot new quot concerns. The Green Marketing Market has been revolutionizing the market for years. Efforts are being made by commercial companies to adapt environmentally friendly products to attract custom people. This thesis is an attempt to study the core concepts and ideas of green marketing the challenges of importance. Green marketing and green marketing deals with various aspects of the current situation. Key Words Environmental Benefit Socially Responsible Products Green Marketing Cite this Article Kiradoo a Review of the Challenges of Green Marketing The Current Scenario International Journal of Management 10 6 2019 pp. 363 370. http IJM JType IJM amp VType 10 amp IType 6 1. INTRODUCTION There is expanding enthusiasm among shoppers around the globe in regards to ecological security. Worldwide proof recommends that individuals care about the earth and change their conduct. Because of ongoing characteristic and man-made fiascos organizations and clients have begun to get mindful of natural wellbeing issues. Nowadays being green is a typical expression among organizations and purchasers. Environmental change vitality reliance and cost decrease inordinate utilization out of control fires undermined species and media regard for them are a significant driver for purchasers and .