tailieunhanh - Business performance and competitive advantage: multi perspective analysis of SMES in Bali

The aims of this paper are to analyze business performance and competitiveness of SMEs in Bali from the perspective of human resource competency and market orientation. | Business performance and competitive advantage multi perspective analysis of SMES in Bali International Journal of Management IJM Volume 10 Issue 6 November-December 2019 pp. 105 113 Article ID IJM_10_06_011 Available online at http ijm JType IJM amp VType 10 amp IType 6 Journal Impact Factor 2019 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication BUSINESS PERFORMANCE AND COMPETITIVE ADVANTAGE MULTI PERSPECTIVE ANALYSIS OF SMES IN BALI N. W. Sukartini A. A. A. M. Kencanawati N. K. Lasmini Associate Professor Business Administration Department Bali State Polytechnic Indonesia ABSTRACT The aims of this paper are to analyze business performance and competitiveness of SMEs in Bali from the perspective of human resource competency and market orientation. This research was conducted with 100 owners of SMEs of wood craft in Bali. The data were collected through interview observation questionnaire and documentation then analyzed using the following techniques 1 descriptive statistic and 2 structure equation models. The results of the analysis show that 1 the business performance and competitiveness of SMEs are categorized as fair 2 Human resource competency has a positive and significant effect on market orientation and business performance of SMEs 3 business performance has a positive and significant effect on the competitiveness of SMEs 4 market orientation has a positive and significant effect on the business performance and competitiveness of SMEs. The relevant suggestions for this study are 1 improving HR managerial skills by participating in training 2 improving product quality by minimizing costs through innovation 3 Empowering the government to play a role in helping SMEs to open market access. Keywords SMEs Business Performance Competitive Advantage Market Orientation Cite this Article N. W. Sukartini A. A. A. M. Kencanawati N. K. Lasmini Business Performance and Competitive .

• Quản trị kinh doanh
• Competitiveness of SMEs
• Human resource competency
• Wood craft in Bali
• Competitive Advantage Market Orientation
• HR managerial skills
• Technological innovation capabilities
• Innovation performance
• Competitiveness improve
• Rapid growth
• Product development
• Original contractors
• dự án
• project
• Lean Six Sigma
• Economic uncertainty
• Lean Six Sigma framework
• Daimler AG
• Hershey and Kanban company
• Medium sized enterprises