tailieunhanh - A study of women entreprenuers in India

Women’s participation in the work force of India is low compared to advanced countries’. A special problem area is the white-collar jobs which most women have to leave after marriage and child birth. | A study of women entreprenuers in India International Journal of Management IJM Volume 10 Issue 4 July-August 2019 pp. 132 140 Article ID IJM_10_04_012 Available online at http ijm JType IJM amp VType 10 amp IType 4 Journal Impact Factor 2019 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY OF WOMEN ENTREPRENUERS IN INDIA Anjana Bose Lecturer International Institute of Hotel Management India ABSTRACT Women s participation in the work force of India is low compared to advanced countries . A special problem area is the white-collar jobs which most women have to leave after marriage and child birth. Some of such women go in for entrepreneurial activities. A qualitative survey of motivations constraints and success failure of such homepreneurs mompreneuers gave the following results. Women have been running successful home-based businesses in the field of weaving baking block printing etc. for many years. Today s women have ventured into many new fields powered by computer technology internet and enhanced communication systems. Today s mompreneurs have children and are mostly well educated. They are not the chief earners of their families but work for other reasons like supporting the families and personal economic independence. The educated mompreneurs have joined in order to utilize their education and raise their own status. They work from cities and deal mainly in garments and toys. Some reasons why women choose entrepreneurship over employeeship at this stage could be work place issues restriction imposed by family members and compulsion arising from socio-economic situation. They prefer occupations that allow them to work from home mainly for family reasons and for relaxed work atmosphere. They use the resources in the family including the labour of their younger generation but are reluctant to use its financial resources. Without the family s support procurement of loan

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