tailieunhanh - Tools for marketing management of industrial enterprises in Ukraine based on the principles of sustainable development

The purpose of the study was to analyze the use of modern marketing tools in industrial enterprises in the context of implementing a sustainable development strategy. The results of the study allowed to highlight the key features of modern industrial marketing. | Tools for marketing management of industrial enterprises in Ukraine based on the principles of sustainable development International Journal of Management IJM Volume 11 Issue 4 April 2020 pp. 385-394 Article ID IJM_11_04_038 Available online at http ijm JType IJM amp VType 11 amp IType 4 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed TOOLS FOR MARKETING MANAGEMENT OF INDUSTRIAL ENTERPRISES IN UKRAINE BASED ON THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT Mariana V. Malchyk National University of Water and Environmental Engineering Rivne Ukraine Olena V. Popko National University of Water and Environmental Engineering Rivne Ukraine Iryna O. Oplachko National University of Water and Environmental Engineering Rivne Ukraine Oksana V. Martyniuk National University of Water and Environmental Engineering Rivne Ukraine Nataliya A. Hontarenko National University of Water and Environmental Engineering Rivne Ukraine ABSTRACT Today there is a constant development of industrial marketing because it is used by most enterprises as a leading tool of competitive ability. Modern marketing tools allow to conduct an effective pricing policy develop a product range realize the interests of employees effectively promote products and establish sales activities. The variety of marketing tools contributes to the creation of separate areas of marketing activities of enterprises which means that it requires careful research and analysis. The purpose of the study was to analyze the use of modern marketing tools in industrial enterprises in the context of implementing a sustainable development strategy. The results of the study allowed to highlight the key features of modern industrial marketing. Marketing is becoming socially responsible the company will integrate various concepts of marketing in the sustainable development strategy. First of all it is a manifestation