tailieunhanh - Factors influencing housing purchase decisions of millennial generation in Indonesia

This study has an objective to investigate the factors influencing millennial's housing purchase decision in Indonesia. The conceptual framework developed based on previous literature and then adding family member’s influence as a new factor considering that Indonesian people has collectivist culture. | Factors influencing housing purchase decisions of millennial generation in Indonesia International Journal of Management IJM Volume 11 Issue 4 April 2020 pp. 350-365 Article ID IJM_11_04_035 Available online at http ijm JType IJM amp VType 11 amp IType 4 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed FACTORS INFLUENCING HOUSING PURCHASE DECISIONS OF MILLENNIAL GENERATION IN INDONESIA Cahya Kurniawan Master of Business Management Department Bina Nusantara University Jakarta Indonesia Lina Cynthia Dewi Master of Business Management Department Bina Nusantara University Jakarta Indonesia Weny Maulatsih Master of Business Management Department Bina Nusantara University Jakarta Indonesia Willy Gunadi Master of Business Management Department Bina Nusantara University Jakarta Indonesia ABSTRACT Purchasing a house is considered as the most important achievement for an individual because it is the most expensive things people can buy and involves much consideration as well. This study has an objective to investigate the factors influencing millennial s housing purchase decision in Indonesia. The conceptual framework developed based on previous literature and then adding family member s influence as a new factor considering that Indonesian people has collectivist culture. Based on questionnaires collected from 179 respondents of housing buyers in Greater Jakarta Area and other cities in Indonesia show that Structural Attributes Location and Financial factors positively influence millennial s purchase decision towards housing in Indonesia. Meanwhile the other two factors Property Developer and Family Member s Influence are not influential. This study offers a new understanding of the millennial s behaviour and preferences in buying housing in Indonesia. Keywords Consumer Behaviour Housing Purchase Decision Millenial Generation Real Estate. http .