tailieunhanh - Factors influencing consumers attitude towards mobile payment applications

The purpose of this paper to understand and investigate the factors which impact the attitude of consumers towards mobile payment applications. To conduct a sequence of statistical test intended to confirm the consistency and strength of the tool a total of 200 respondents were used. | Factors influencing consumers attitude towards mobile payment applications International Journal of Management Volume 11 Issue 04 April 2020 pp. 140-150. Article ID IJM_11_04_015 Available online at http ijm JType IJM amp VType 11 amp IType 4 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed FACTORS INFLUENCING CONSUMERS ATTITUDE TOWARDS MOBILE PAYMENT APPLICATIONS K. Kavitha Assistant professor school of management SRM institute of science and technology India. Dr. D. Kannan Assistant Professor Department of business administration Annamalai University India. ABSTRACT The purpose of this paper to understand and investigate the factors which impact the attitude of consumers towards mobile payment applications. To conduct a sequence of statistical test intended to confirm the consistency and strength of the tool a total of 200 respondents were used. The hypothesis was tested with Smart PLS SEM to find out whether the key factor of TAM predicts the attitude of consumers towards mobile payment applications. The research outcome shows that the usefulness ease of use security and risk having direct impact towards the consumer attitude towards the applications of mobile wallets as it proves that it will influence the attitude of the consumers. The study validates that Perceive ease of use perceived usefulness and perceived risk strongly influence the attitude of the consumer. The study examines the data for a specific duration. Taking in to account the rapid changing value of accepting and adoption of mobile payments a panel study can be conducted as the study involves the repetitive opinions. Moreover the probability of including the other factors like enjoyments benefits innovations in payment applications can be consider for future analysis that is not included in this research. Mobile payment applications are delivering new way of .