tailieunhanh - Provocative advertising a protrusive pathway of marketing to conceive social effect on consumers

This investigation will see how Provocative promotions impact the conduct of adolescents, youths; and how their way of life influences their aims of procurement of body deodorants and scent. The study reveals the projection of sexual content through these advertisements and opinion of youngsters towards it. | Provocative advertising a protrusive pathway of marketing to conceive social effect on consumers International Journal of Management IJM Volume 11 Issue 4 April 2020 pp. 127-139 Article ID IJM_11_04_014 Available online at http ijm JType IJM amp VType 11 amp IType 4 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed PROVOCATIVE ADVERTISING A PROTRUSIVE PATHWAY OF MARKETING TO CONCEIVE SOCIAL EFFECT ON CONSUMERS Dr. Parihar Dahake Department of Management Technology Shri Ramdeobaba College of Engineering and Management Nagpur India Dr. Rahul Mohare Department Of Management Technology Shri Ramdeobaba College of Engineering and Management Nagpur India Tanmay Gupta Professor Department Of Management Technology Shri Ramdeobaba College of Engineering and Management Nagpur India ABSTRACT Purpose This investigation will see how Provocative promotions impact the conduct of adolescents youths and how their way of life influences their aims of procurement of body deodorants and scent. The study reveals the projection of sexual content through these advertisements and opinion of youngsters towards it. Methodology This study uses primary and secondary data. Secondary data accumulated from Journals Books and web and Primary data was assembled by an organized survey which included both open-ended and close-ended questions. Findings The results of this paper found that People both have a great frame of mind toward sexual ad and Provocation is an approach to get consideration which thusly creates enthusiasm to buy such deodorant products. Implications The intention of using provocative advertising should be clear and the same should be noted while executing marketing strategy in deodorant industries. Value This investigation examines the effect that affects the attitude of individuals towards the sexual advancement and its effect on client purchase point .