tailieunhanh - Drivers of change: an examination of factors that prompt managers to enforce changes in business

This paper aims to explore and highlight the drivers of change in context of digital transformation and how digital transformation could bring about a change in the conventional business structure. | Drivers of change an examination of factors that prompt managers to enforce changes in business International Journal of Management Volume 11 Issue 05 May 2020 pp. 22-30. Article ID IJM_11_05_003 Available online at http ijm JType IJM amp VType 11 amp IType 5 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 DOI IAEME Publication Scopus Indexed DRIVERS OF CHANGE AN EXAMINATION OF FACTORS THAT PROMPT MANAGERS TO ENFORCE CHANGES IN BUSINESS Rammohan Sundaram Business Administration Department Westcliff University Irvine California USA Dr. Jinan Ziade Business Administration Department Westcliff University Irvine California USA Dr. Edwin Quinn Business Administration Department Westcliff University Irvine California USA ABSTRACT In the current era dominated by dynamic changes across all business platforms introducing change is the only constant that could help organizations sustain the increasing pressure of global competitiveness. Digital transformation can be referred to as the means for inducing acceleration in the business operations processes abilities and business models which strategically and significantly renders a control on the changes opportunities and effect of digital technologies. In actual terms digital transformation is the business transformation. It is recognized that digital business transformations are motivated by technology driven innovation customer behavior and demand and external environmental features like competition. From the perspective of digital transformation business management processes assets models and the operations are interlinked. They are equally contributing and get affected by the implemented change. Digital business transformation is challenging and affects the business structures with strategic positioning and each level of business with its extended supply chain. Business managers need to consistently .