tailieunhanh - The effect of continuous reconfiguration capability on disruptive business model innovation study on Indonesia digital startups

This paper aims at examining the effect of continuous reconfiguration capability on disruptive business model innovation on Indonesia digital (tech) startups. | The effect of continuous reconfiguration capability on disruptive business model innovation study on Indonesia digital startups International Journal of Mechanical Engineering and Technology IJMET Volume 10 Issue 04 April 2019 pp. 22-30 Article ID IJMET_10_04_004 Available online at http ijmet JType IJMET amp VType 10 amp IType 4 ISSN Print 0976-6340 and ISSN Online 0976-6359 IAEME Publication Scopus Indexed THE EFFECT OF CONTINUOUS RECONFIGURATION CAPABILITY ON DISRUPTIVE BUSINESS MODEL INNOVATION STUDY ON INDONESIA DIGITAL STARTUPS Kurnadi Gularso Binus Business School Doctor of Research in Management Bina Nusantara University Jakarta 11540 Indonesia Tirta Nugraha Mursitama International Relations Department Faculty of Humanities Bina Nusantara University Jakarta 11480 Indonesia Pantri Heriyati Boto Simatupang Binus Business School Doctor of Research in Management Bina Nusantara University Jakarta 11540 Indonesia ABSTRACT Several studies have indicated that digital tech startups behaviors tend toward disruptive business model innovation in facing volatility uncertainty complexity ambiguity VUCA environment. One of the necessary capabilities to perform such innovation as well as to attain an excellent firm operational performance is continuous reconfiguration capability. This paper aims at examining the effect of continuous reconfiguration capability on disruptive business model innovation on Indonesia digital tech startups. This study applied a quantitative method with a partial least-squares structural equation modeling PLS-SEM approach to analyze the data obtained. The survey was used to understand the perceptions of Founders C-Level out of 107 Indonesia startups. This study showed an essential contribution to the literature about the role of transformational capability viz continuous reconfiguration capability for digital tech startups as an initiator in executing disruptive business model innovation. The study recommends startups to

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