tailieunhanh - Loyalty program dimension and future trend for hospitality and travel industry: a systematic literature review

The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership, point structure, benefit, communication program, and partnership have been identified. | Loyalty program dimension and future trend for hospitality and travel industry a systematic literature review International Journal of Mechanical Engineering and Technology IJMET Volume 10 Issue 03 March 2019 pp. 793 807 Article ID IJMET_10_03_083 Available online at http ijmet JType IJMET amp VType 10 amp IType 3 ISSN Print 0976-6340 and ISSN Online 0976-6359 IAEME Publication Scopus Indexed LOYALTY PROGRAM DIMENSION AND FUTURE TREND FOR HOSPITALITY AND TRAVEL INDUSTRY A SYSTEMATIC LITERATURE REVIEW Dyah Wahyu Sukmaningsih Computer Science Department BINUS Graduate Program Doctor of Computer Science. Information Systems Department School of Information Systems. Bina Nusantara University Jakarta Indonesia 11480 Meyliana Information Systems Department Bina Nusantara University School of Information Systems Jakarta Indonesia 11480 Harjanto Prabowo Management Departemen BINUS Business School Undergraduate Program Bina Nusantara University Jakarta Indonesia 11480 Achmad Nizar Hidayanto Faculty of Computer Science Universitas Indonesia Depok 16424 Indonesia ABSTRACT Loyalty program LP has long become one of the marketing strategies used by the firms to retain their customer and gain their loyalty. The objective of this study is to identify challenge and opportunity in designing LP. Five dimensions associated with designing loyalty programs such as membership point structure benefit communication program and partnership have been identified. This Systematic review will focus on loyalty programs in hospitality and travel related industry. This paper reviewed 37 articles to explain the important factor in designing LP. Furthermore technology advances also influence the evolution of the LP. The future direction of LP also identified as a guideline for researcher and practitioner to understand the LP. Key words Loyalty programs Travel industry Hospitality industry http IJMET 793 editor@ Loyalty Program Dimension and