tailieunhanh - Modeling the relationship between perceived values, e-satisfaction, and e-loyalty,

The empirical findings elucidate that perceived functional value, procedural value, and social value except for emotional value, significantly and positively impact on e-loyalty through e-satisfaction. Moreover, the findings stress that the full mediating effect of e-satisfaction on the relationships between FV, PDV, SV, and E-loyalty as well. | Modeling the relationship between perceived values e-satisfaction and e-loyalty