tailieunhanh - Factors affecting online purchase intention: A study of Vietnam online customers
The paper examines factors influencing online purchase intention of Vietnamese. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), the study develops a theoretical model including four explanatory variables of online purchase intention: performance expectancy (PE), social influence (SI), effort expectancy (EE) and facilitating conditions (FC). | Factors affecting online purchase intention A study of Vietnam online customers
đang nạp các trang xem trước