tailieunhanh - The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

The aim of this study was to determine whether the innovativeness variable can mediate the influence between market orientation and marketing performance in the culinary industry in West Java Province, Indonesia. More specifically, this study analyzes the relationship among market orientation, innovation and marketing performance in the single mediation model by placing mediation variable of innovation. | The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country

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