tailieunhanh - Summary of the thesis Doctor of Business Administration: Value of beverage brand in Vietnam market: "Multi-dimensional approach"

The overall objective of the topic is to identify and measure the influence of elements of brand equity on overall brand equity in a multi-dimensional approach; assess the impact of manufacturer's sales support on brand equity and overall brand equity. On that basis, some policy suggestions are proposed to help improve the effectiveness of brand value of these products. | Summary of the thesis Doctor of Business Administration Value of beverage brand in Vietnam market Multi-dimensional approach

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