tailieunhanh - The three p’s of green marketing - people, plant and profit

At present in the Global Competition the organizations are showing greater interest towards Sustainable or “Green” marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought about by rising fuel prices, evidence of extensive ecological changes, and the tacit assumption that current consumption patterns place the planet’s prolonged existence at risk. | The three p s of green marketing - people plant and profit INTERNATIONAL JOURNAL OF MANAGEMENT IJM ISSN 0976-6502 Print ISSN 0976-6510 Online IJM Volume 7 Issue 2 February 2016 pp. 86-94 http ijm IAEME Journal Impact Factor 2016 Calculated by GISI THE THREE P S OF GREEN MARKETING - PEOPLE PLANT AND PROFIT Dr. K. Abdus Samad Director amp Research Supervisor Jamal Institute of Management Jamal Mohamed College Autonomous Tiruchirappalli 20 Mrs. S. Thilagavathy Assistant Professor Jamal Institute of Management Jamal Mohamed College Autonomous Tiruchirappalli 20 ABSTRACT At present in the Global Competition the organizations are showing greater interest towards Sustainable or Green marketing strategies. Sustainable or Green Marketing strategies is attributable to consumer sensitivity to environmental issues brought about by rising fuel prices evidence of extensive ecological changes and the tacit assumption that current consumption patterns place the planet s prolonged existence at risk. Traditional Green Marketing Strategies research investigates how industrial activities affect three key factors The planet people and profits. Research has also found that consumers claim to be willing to pay more for sustainable goods and services and however green product failures abound in the marketplace. Research has found contradictory effects for demographic and psychographic variables on environmentally-friendly consumption behaviors. Key words Green Marketing Strategies Planet People Profits Cite this Article Dr. K. Abdus Samad and Mrs. S. Thilagavathy. The Three P s of Green Marketing - People Plant and Profit. International Journal of Management 7 2 2016 pp. 86-94. http ijm 1. INTRODUCTION Academic interest in Green Marketing Strategies also finds in the organizational response to growing consumer demand as organization and manufacturing firms have provided the market with green goods and service. In .

• Marketing - Bán hàng
• Green Marketing strategies
• Rising fuel prices
• Evidence of extensive ecological changes
• Planet’s prolonged existence
• Environmentally friendly consumption behaviors
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• Green marketing
• Green strategies
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• Country of origin effects
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