tailieunhanh - Relationship between personal profile and management orientation of gerbera growers

The present study was conducted mainly with the objective to study the relationship between personal profile and management orientation of gerbera growers. For the study, Osmanabad, Nanded and Latur district was selected purposively from Marathwada region. As regard with all independent variables viz., age, education, experience in gerbera cultivation, land holding, area under gerbera, annual income, extension contact, mass media exposure, risk orientation, innovativeness and economic motivation had positive and highly significant relationship with their management orientation. Regarding multiple regression it was found that, co-efficient of determination (R2 ) of the independent variables was means that per cent of total variation in the management orientation of gerbera growers was explained by the all selected independent variables. | Relationship between personal profile and management orientation of gerbera growers

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