tailieunhanh - Comparison of employee branding through discriminant analysis

Through the Analysis it is clear that if the companies are able to maintain employee Branding then they will definitely earn profit through the most important factor . satisfaction of employees which is converted into customers satisfaction. | Comparison of employee branding through discriminant analysis International Journal of Management IJM Volume 7 Issue 7 November December 2016 405 Article ID IJM_07_07_044 Available online at http ijm JType IJM amp VType 7 amp IType 7 Journal Impact Factor 2016 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication COMPARISON OF EMPLOYEE BRANDING THROUGH DISCRIMINANT ANALYSIS Dr. . Ghosh UGC BSR Faculty Fellow Retired Professor and Head of Statistics Department Saurashtra University Rajkot India Shweta S. Kulshrestha Assistant Professor School of Management RK. University Rajkot Gujarat India ABSTRACT The company needs to maintain the employee brand and due to which the satisfaction level of the employee is maintained and the effectiveness of the organisation can be improved. In my data analysis I have collected the data from the employees of Amul group of companies Balaji Wafers Prvt. Ltd. Echjay Industries Prvt. Ltd. Falcon Pump Prvt. Ltd. . Diesels Prvt. Ltd. Jyoti CNC Prvt. Ltd. Kadwani Forge Ltd. Patel Brass Work Prvt. Ltd. Saral group of Industries and Thirth Agro Technology Prvt. Ltd. I have collected the data through preparation of questionnaire and have analyzed the data using discriminate analysis for analyzing the employee branding impacting the organizational success through SPSS software. Through the Analysis it is clear that if the companies are able to maintain employee Branding then they will definitely earn profit through the most important factor . satisfaction of employees which is converted into customers satisfaction. Key words Employee Branding Customer Satisfaction Favorable Reputation Employee Satisfaction Cite this Article Dr. . Ghosh and Shweta S. Kulshrestha Comparison of Employee Branding Through Discriminant Analysis. International Journal of Management 7 7 2016 pp. 395 405. http IJM JType IJM amp VType 7 amp IType