tailieunhanh - Examining tourist holiday satisfaction using Holsat model: evidences from incredible India Campaign

The present study is carried out in Delhi NCR (n=284) to examine the holiday satisfaction of inbound tourists to India on different tour related attributes and to explore role of Incredible India Campaign in holiday satisfaction. | Examining tourist holiday satisfaction using Holsat model evidences from incredible India Campaign International Journal of Management IJM Volume 11 Issue 2 February 2020 pp. 48 61 Article ID IJM_11_02_006 Available online at http ijm JType IJM amp VType 11 amp IType 2 Journal Impact Factor 2020 Calculated by GISI ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication Scopus Indexed EXAMINING TOURIST HOLIDAY SATISFACTION USING HOLSAT MODEL EVIDENCES FROM INCREDIBLE INDIA CAMPAIGN Dr. Swati Sharma Amity Institute of Travel amp Tourism Amity University Noida India Manjula Chaudary Professor Kurukshetra University Kurukshetra India. Correspondence Author Email ssharma3@ ABSTRACT The emergence of tourism as an important socio- cultural and economic activity for a large number of countries has shifted the focus to realization of its potential. Destinations now are managed and marketed in a planned manner that requires measuring and evaluating tourism performance on a number of quantitative and qualitative indicators. Tourism and destination images are closely interlinked. At the same time holiday satisfaction is equally significance and many researchers have coined that it holds a key parameter when discussing about the destination image among the potential tourists. A little dent on destination images even by extraneous reasons immediately affects perception of risks by tourists and their subsequent tour plans. Country and destination branding developed as a marketing tool to accomplish a number of national goals across the world though it has been adopted relatively late by the developing countries. The present study is carried out in Delhi NCR n 284 to examine the holiday satisfaction of inbound tourists to India on different tour related attributes and to explore role of Incredible India Campaign in holiday satisfaction. HOLSAT model developed by John Tribe has been used to capture the tourist .