tailieunhanh - Lecture Global marketing management (7th edition): Chapter 16 - Masaaki Kotabe, Kristiaan Helsen

Chapter "export and import management". After studying this chapter you will be able to understand: The variety of distribution channels and how they affect cost and efficiency in marketing, the Japanese distribution structure and what it means to Japanese customers and to competing importers of goods, How distribution patterns affect the various aspects of international marketing, . | Lecture Global marketing management 7th edition Chapter 16 - Masaaki Kotabe Kristiaan Helsen