tailieunhanh - Lecture Global marketing management (7th edition): Chapter 10 - Masaaki Kotabe, Kristiaan Helsen

Chapter "global product policy decisions". What you should learn from chapter 10: The importance of time zones for trade relationships and marketing operations, the political and economic changes affecting global marketing, the connection between the economic level of a country and the marketing task, the variety of stages of economic development among American nations, . | Lecture Global marketing management 7th edition Chapter 10 - Masaaki Kotabe Kristiaan Helsen