tailieunhanh - Lecture International trade and investment (2/e): Chapter 12 - John Gionea

Chapter 12 - The firm’s market-entry strategies. The main goals of this chapter are to: Examine the main market and entry options for a company starting in international business, identify the main categories of companies involved in international trade, discuss an outline of foreign business plans (export marketing plan and FDI plan), . | Lecture International trade and investment 2 e Chapter 12 - John Gionea

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