tailieunhanh - Do consumers expect companies to be socially responsible? The impact of corporate social responsibility on buying behavior

In this study, opinions of logistics customers were gathered through survey questionnaires. All the responses were analyzed through structural equation modeling technique. | Do consumers expect companies to be socially responsible The impact of corporate social responsibility on buying behavior Uncertain Supply Chain Management 7 2019 741 752 Contents lists available at GrowingScience Uncertain Supply Chain Management homepage uscm Do consumers expect companies to be socially responsible The impact of corporate social responsibility on buying behavior Kitisak Jermsittiparserta Mohammed R A Siamb Mustafa Rashid Issac Umair Ahmedd and Munwar Hussain Pahie a Social Research Institute Chulalongkorn University Thailand b School of business management SBM University Utara Malaysia UUM Malaysia c Department of Law Ishik University Iraq Iraq d Arab Open University Bahrain Bahrain e Munwar Hussain pahi Indus Industry university Karachi Pakistan CHRONICLE ABSTRACT Article history Corporate social responsibility CSR is one of the important factors to increase the customer Received December 5 2018 satisfaction. It is part of the economic legal and moral exercises of a business element guided Received in revised format towards enhancing the business and societal desires. However companies are facing various January 21 2019 issues while adopting CSR practices particularly Indonesian logistics companies. Challenges Accepted January 31 2019 Available online in the way of CSR practices affect adversely on customer satisfaction. Therefore the objective January 31 2019 of the present study is to highlight the role of CSR in customer satisfaction among Indonesian Keywords logistics firms. In this study opinions of logistics customers were gathered through survey CSR questionnaires. All the responses were analyzed through structural equation modeling Logistic customer satisfaction technique. The findings of the study suggest that logistics companies should focus on two CSR Environmental contribution practices 1 environmental contribution and 2 human resources. Environmental contribution Human resources and human resource promote .