tailieunhanh - The impact of social media in business growth and performance: A scientometrics analysis

The purpose of this research is to investigate the status and the evolution of the scientific studies on the applications of social media in the business. The present research is an applied scientific method based on quantitative approach by using library method and scientometrics indicators. | The impact of social media in business growth and performance A scientometrics analysis International Journal of Data and Network Science 3 2019 223 244 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds The impact of social media in business growth and performance A scientometrics analysis A. Pourkhania Kh. Abdipoura B. Bahera and M. Moslehpoura b a Department of Business Administration Asia University Taiwan Taichung Taiwan b Department of Business Administration Saigon Institute of Technology District 12 HCMC 70000 Vietnam CHRONICLE ABSTRACT Article history The purpose of this research is to investigate the status and the evolution of the scientific studies Received October 28 2018 on the applications of social media in the business. The present research is an applied scientific Received in revised format Janu- method based on quantitative approach by using library method and scientometrics indicators. ary 29 2019 With the use of bibliometric library of R software scientific products in the field of social media Accepted February 5 2019 Available online applications in business from 2005 to the end of January 2019 the study overviews trends and February 6 2019 achievements of this field. The results show that from the beginning of 2005 through January Keywords 2019 2682 articles have been indexed in Web of Science in the field of social media and business Social media however since 2009 scientific productions in this topic have grown rapidly and in 2017 there Business was a substantial increase in the number of studies. The findings also show that the United States Social network with 1269 published articles and the Business Horizons Magazine with the publication of 73 arti- Marketing cles pioneered in the publications of this topic. Analyzing the content of the works produced in the applications of the social media and businesses can help us better understand the growth trend in .

TỪ KHÓA LIÊN QUAN