tailieunhanh - The effects of factors influencing on user behavior intention to use mobile payment: Evidence from Cambodia

This study is employed with the objective of exploring how Cambodian user behavior intention is affected by perceived transaction convenience, perceived transaction speed, social influences, and facilitating condition. | The effects of factors influencing on user behavior intention to use mobile payment Evidence from Cambodia International Journal of Data and Network Science 4 2020 213 224 Contents lists available at GrowingScience International Journal of Data and Network Science homepage ijds The effects of factors influencing on user behavior intention to use mobile payment Evidence from Cambodia Nam Hung Doa Jacquline Thama S. M. Ferdous Azama and Abdol Ali Khatibia a Faculty of Business Management and Professional Studies Management and Science University MSU Section 13 40100 Shah Alam Selangor Malay- sia CHRONICLE ABSTRACT Article history Mobile payment is considered as a technology innovation which is being exploited and further Received October 11 2018 expanded in both developed and developing or emerging countries. It is considered as an alterna- Received in revised format No- tive method to cash payment method. This study is employed with the objective of exploring how vember 11 2019 Cambodian user behavior intention is affected by perceived transaction convenience perceived Accepted December 12 2019 Available online December 28 transaction speed social influences and facilitating condition. Each factor is measured by differ- 2019 ent items and there are 38 items developed in this study. The data is collected by distributing Keywords questionnaires to Cambodian users and 329 questionnaires are collected successfully. Mobile payment Perceived transaction convenience Perceived transaction speed Social influence Facilitating condition Behavior intention 2020 by the authors licensee Growing Science Canada. 1. Introduction Cambodia a 16 million resident country is geographically located in ASEAN. The country achieves gross domestic product GDP at US billion in 2018 The World Bank 2019a . GDP growth rate in 2017 and 2018 is and respectively and the momentum is the same in 2019 and 2020 The Asian Development Bank 2019 . Gross national income