tailieunhanh - Empirical investigation of trust antecedents and consequences in decentralized supply chain: The case of cosmetics market in Iran

This study develops an empirical investigation of trust antecedents and consequences in creating a collaborative business relationship between distribution companies and retailers in the cosmetics market. | Empirical investigation of trust antecedents and consequences in decentralized supply chain The case of cosmetics market in Iran Decision Science Letters 8 2019 483 504 Contents lists available at GrowingScience Decision Science Letters homepage dsl Empirical investigation of trust antecedents and consequences in decentralized supply chain The case of cosmetics market in Iran Iman Nematollahia b a Head of Evaluation and Development of Project Management System National Iranian Oil Company b Department of Industrial Engineering Sciences and Researches Branch Islamic Azad University Tehran Iran CHRONICLE ABSTRACT Article history This study develops an empirical investigation of trust antecedents and consequences in creating Received December 16 2018 a collaborative business relationship between distribution companies and retailers in the Received in revised format cosmetics market. A conceptual framework based on trust antecedents as inputs and trust March 26 2019 consequences as outputs is designed for both parties. In order to evaluate the performance and Accepted April 19 2019 Available online effectiveness of each considered trust factor for each party a fuzzy data envelopment analysis April 19 2019 FDEA based approach is proposed. In order to demonstrate the applicability of the proposed Keywords model a real-life case study is considered. The required data are collected using interview and Trust antecedents and questionnaires and the reliability of the collected data is examined using the Cronbach s alpha. consequences The obtained results indicate that there is no significant difference between both parties Collaborative business tendency towards building a collaborative business relationship based on trust. The results also relationship indicate that information sharing is not an effective trust antecedent for both parties. The product Information sharing quality and product price are the most effective trust antecedents for retailers