tailieunhanh - Readership behaviour analysis of working women

Readership survey benefits press to know the preference and reading behavior of readers by assessing reading frequency, reading pattern and reading response which is otherwise hard to measure. The study analyzed the working women’s reading behavior towards “Beti Bachao Beti Padhao” and also identified the recall ability of BBBP issues published in three major newspapers. Most of the respondents were 30-40 years in age (29%) belonged to high caste (50%) was educated up-to graduate level (38%) and were married (60%). Size of family was medium (38%), had farming (42%) as family occupation, monthly income of family was more than 75,000 (38%). Reading behaviour of majority of respondents was high (40%) followed by medium (32%) and low (28%). As recall ability is concerned after one week of news article publishing 44 % of the respondents completely recalled the BBBP issues with the help of newspaper cuttings. Education of respondents was significantly associated with reading behaviour at 5 % level of significance. | 2019 8 6 2689-2696 EXCELLENT PUBLISHERS International Journal of Current Microbiology and Applied Sciences ISSN 2319-7706 Volume 8 Number 06 2019 Journal homepage http Original Research Article https Readership Behaviour Analysis of Working Women Shakshi Bisht and Vandana Verma Trar Department Extension Education and Communication Management Chaudhary Charan Singh Haryana Agricultural University Hisar Haryana India Corresponding author ABSTRACT Keywords Beti Bachao Beti Padhao Readership Women Print media Reading behaviour Article Info Accepted 20 May 2019 Available Online 10 June 2019 Readership survey benefits press to know the preference and reading behavior of readers by assessing reading frequency reading pattern and reading response which is otherwise hard to measure. The study analyzed the working women s reading behavior towards Beti Bachao Beti Padhao and also identified the recall ability of BBBP issues published in three major newspapers. Most of the respondents were 30-40 years in age 29 belonged to high caste 50 was educated up-to graduate level 38 and were married 60 . Size of family was medium 38 had farming 42 as family occupation monthly income of family was more than 75 000 38 . Reading behaviour of majority of respondents was high 40 followed by medium 32 and low 28 . As recall ability is concerned after one week of news article publishing 44 of the respondents completely recalled the BBBP issues with the help of newspaper cuttings. Education of respondents was significantly associated with reading behaviour at 5 level of significance. Introduction India is second most populous country. It contributes of the world s population while it has only of the total female population. In 2013 UNICEF revealed that after China India has second worst sex ratio. For the proper growth and development of society and its people and the progress of humanity men and women .