tailieunhanh - Lecture Basic Marketing: A global-managerial approach: Chapter 3 - William D. Perreault, E. Jerome McCarthy

After studying this chapter you will: Understand why marketing strategy planning involves a process of narrowing down from broad opportunities to a specific target market and marketing mix, know about the different kinds of marketing opportunities, understand why opportunities in international markets should be considered,. | Lecture Basic Marketing: A global-managerial approach: Chapter 3 - William D. Perreault, E. Jerome McCarthy